Huntsville, AL – According to a CedarSafe® Natural Closet Liner/Insight Express survey of 1,000 adults, only 10 percent actually own a cedar closet, but 41 percent would consider installing one in their homes when informed about the benefits.
"Our research clearly shows that the benefits of cedar closets may be America's best- kept home improvement secret," says Bev Head, CEO of Huntsville, Alabama-based Giles & Kendall, the #1 cedar closet liner manufacturer in the United States and makers of the CedarSafe Natural Closet Liner brand.
Those benefits include the following:
Repels and resist moths, roaches, silverfish and mildew
Provides a wonderful cedar scent
Safer than mothballs and smells better
Often found in expensive and older homes
A great place to store out-of-season clothes
Cedar Closets Have Stood the Test of Time
In the 17th century, cedar was used in linen rooms to repel moths. A century later, European furniture makers began using aromatic cedar in trunks and chests to protect woolen clothes. By the 19th century, cedar closets became fixtures of affluent Americans. In fact, George Vanderbilt's Biltmore House in Asheville, NC, the largest home in the United States, has a cedar-lined closet that was used to store fine linens.
A 2005 study by Unity Marketing shows that 15 percent of homeowners who make $150,000 a year or more have cedar closets. That's about the same percentage as those who own wine cellars or outdoor hearths. According to the CedarSafe survey, 44 percent of cedar closet owners inherited them when they bought the house. More than 30 percent installed them on their own. The remaining 16 percent had someone install the cedar closet for them.
Closet Makeovers Are Big Business
In recent years, closet makeovers have become big business — a $2 billion industry. The boom helped spark a new trade magazine, CLOSETS, which notes that the average price of a closet installation has increased from $2,000 to $3,500. Much of that expense comes from creating custom closets with lots of shelves and drawers.
CedarSafe Natural Closet Liner: A Lower Cost DIY Alternative
"Even though they are fancied by the affluent, you don't have to spend a lot of money to enjoy the benefits of cedar closets," says Head. "In fact, you can install cedar panels or planks yourself for $150 to $360 for a standard-size closet."
CedarSafe Natural Closet Liner planks and panels are made of 100 percent Aromatic Eastern Redcedar (Juniperus virginiana) and actually line the walls of the closet. They work with standard metal bars or rods or even custom drawers.
The planks (MSRP: $29.95/box covers 15 square feet of wall space) provide an elegant look to a closet in a master bedroom. It would cost about $360 to line 180-square-feet of wall space with cedar planks. The 4'-by-8' panels (MSRP: $24.95 each) are best for storage areas, secondary closets and attics. It would cost about $150 to line180-square-feet of wall space with cedar panels. Both are do-it-yourself products that require a claw hammer, tri-square, saw and nails or adhesive to install.
"Most people think that you have to build an entire closet addition to have cedar," says Head. "But every existing closet has the potential to become an effective cedar storage space by using a CedarSafe Natural Closet Liner. You choose the look you want, measure your space and install it in a matter of hours. It's that easy."
CedarSafe Natural Closet Liner is the #1 cedar closet liner brand in America. It is manufactured by Huntsville-based Giles & Kendall. Giles & Kendall, and its predecessor George C. Brown Cedar Company, have specialized in manufacturing 100 percent Aromatic Eastern Redcedar products for more than 120 years. CedarSafe Natural Closet Liner repels and resists moths, roaches and silverfish, as well as mildew. CedarSafe Natural Closet Liner planks and panels are available in the paneling or closet departments of Ace Hardware, Do It Best, Home Depot, Lowe's, Menards, True Value, as well as in lumberyards throughout the United States and Canada. Manufacturing facilities are located in Huntsville, AL, and Gainesville, MO.